Arts Marketing and Business Classes

This year Boston Handmade will be one of three sponsors for a new series of workshops geared towards creative entrepreneurs called, The Focusing Series, which is a collection of arts marketing and business workshops for professionals in the local creative economy. Sponsors for this series are The Jamaica Plain Arts Council, Boston Handmade and Alternate Currents, and the series is recommended by The Eliot School of Fine and Applied Arts.

For artists, designers, and craftspeople, operating a small business in today’s vibrant atmosphere of DIY entrepreneurs, this series of 15 workshops targets crucial topics for success such as How to Set-up and Sell Online, Time Management for Creative People, The Art of Branding, Photo-Documenting Your Art, and more.

Three local arts professionals, Anna Koon, Jessica Burko, and Scott Cipolla teach workshops in this series. Workshops will be held at locations along Centre Street in Jamaica Plain, and will cost $30 per session, with discounts offered by registering for three or more classes. For registration information and a full list of workshops visit: http://www.eliotschool.org/category/category/marketing-artists or download a PDF with a full listing of all workshops at: http://www.a2n2.net/2012WorkshopSchedule.pdf.

About the instructors:

Anna Koon: In addition to exhibiting and selling her artwork on a continual basis, Anna Koon is a board member and educator for the Jamaica Plain Arts Council. She also works as a Creative Coach, offering principled guidance and practical assistance to artists and creative entrepreneurs. Additionally she is a small business consultant and avid volunteer. Anna has a BFA from the Rhode Island School of Design, with additional studies at The Atlanta College of Art, and the Photography School of France. http://www.a2n2.net/services.html

Jessica Burko: Jessica Burko is a professional artist, independent curator and the Executive Director of Boston Handmade. She is the Principle of Burko Design, offering services to artists and arts organizations to help them achieve their professional goals. Beyond exhibiting, selling, and promoting her own artwork she has worked as a professional Arts Marketer since 1997. She has a BFA in Photography from the Rhode Island School of Design, and her MFA in Imaging Arts & Sciences from the Rochester Institute of Technology. http://www.jessicaburko.com/BDIntro.html

Scott Cipolla: Since 2004 Scott Cipolla has served as Director of Alternate Currents, a platform developed to bring together contemporary artists from Boston’s diverse neighborhoods and represent them as a whole; encouraging networking and communication between these talented groups through promotional events and curated exhibitions. Since receiving her BFA in painting from Boston University, she has employed her talent for design and marketing through websites, printed materials and event planning. A former gallery owner, Scott currently assists the Education Department at the Peabody Museum of Harvard University. http://www.alternatecurrents.com/

Make this year THE year that you get serious about your creative business. Learn how to increase your exposure, sales, and reach your goals.